Tony MacKelworth

Current

Software Asset Management Advisor at Microsoft
Chairman at Linked Events

Past

Software Asset Management Initiator at Microsoft
Business Development Manager at AMaC Limited

Education

University of Surrey

Recommended

13 people have recommended Tony

Connections

500+ connections

Industry

Computer Software

Websites

My Website

Tony MacKelworth’s Summary

Tony MacKelworth’s Specialties:

Business Development - Target Markets - Demand-Generation Events - Networking Events - Software Asset Management - Compliance -

Tony MacKelworth’s Experience

Software Asset Management Advisor

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

June 2008 — Present (6 months)

Responsible for driving license compliance via the adoption of software asset management into the Enterprise and Middle Market customers in the UK.

Relationship management with internal stakeholders and business managers to develop opportunities.
Chairman

Linked Events

(Privately Held; 1-10 employees; Public Relations and Communications industry)

December 2007 — Present (1 year)

Linked organise bespoke tailored demand-generation events for global corporates and compliment existing conference programs by securing targeted professional audiences.

Linked has an extensive US and EMEA network of over 180,000 senior professionals.

We work with integrity and value long term strategic partnerships with our clients to build comprehensive business development programmes.
Software Asset Management Initiator

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

February 2008 — June 2008 (5 months)

Microsoft Sales Licensing Specialist Certified (MLSS)
Microsoft Sales Licensing Expert Certified (MLSE)
Business Development Manager

AMaC Limited

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2003 — January 2008 (4 years 6 months)

Account Management of Oracle Corp and a global business development professional with an extensive professional network. He works closely with his clients and is responsible for Client business development programmes and conference executive introduction programmes globally across the US and EMEA.

4 years business development experience with an independent market development firm building strategic business relationships with target accounts

Proven experience with international embedded and Original Equipment Manufacturers (OEM) and Network Equipment Manufacturers (NEM) and Independent Software Vendors (ISV) across the IT and Telecom sectors.

Responsible for the communication of complex information on client products and services to targeted senior executives and product development professionals.

Tony MacKelworth’s Education

University of Surrey

MA, Communications International Marketing, 2006 — 2007

Marketing
Strategic Communication
Corporate Strategy
Marketing Communications
Communications Theory

Activities and Societies:

Web 2.0 Project Management